Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

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Netflix recently debuted the film in to much streaming success. Even the White House benefits from its huge fan following. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account.

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Notify me of new posts via email. Create a free website or blog at WordPress. Film and Digital Media A multi-author discussion of the creative industries in the digital age. Works Cited. Share this: Twitter Facebook. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today's rapidly evolving film industry.

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Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples.


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  5. Marketing to moviegoers: a handbook of strategies and tactics | BI Norwegian Business School?

It lays out the structure and order, while providing useful data and historical context. Help Centre. Track My Order. My Wishlist Sign In Join. Be the first to write a review. Add to Wishlist. Ships in 7 to 10 business days.

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Link Either by signing into your account or linking your membership details before your order is placed. Description Table of Contents Product Details Click on the cover image above to read some pages of this book! New coverage on crowd-funding, social media, film marketing, and deal memos. Get the best inside distribution secrets from brand new interviews with an international cast of directors, producers, and distribution experts who share their experiences.

Marketing to moviegoers: a handbook of strategies and tactics | BI Norwegian Business School

Companion website features helpful downloadable forms and templates, sample distribution memos, and a great resource section. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics.

In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase "Just when you thought it was safe to go back in the water Today, odds mean nothing and success is not about lucky breaks. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY do-it-yourself musicians have taken over. These days talent is a given and success has to be earned.

Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance.


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    Marketing to Moviegoers

    Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry. Account Options Sign in. Top charts. New arrivals.

    While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.

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